One of the things that I find most difficult about running a small online art/craft/design business, is to what extent I can and want to keep up with the constant hunger for new things, new styles and changing trends that I see around me, and that I also notice in myself. Like a lot of people I'm always curious to see new designs and products and each season's new collections. Not necessarily because I feel that we should change our complete clothing style or interior with each fresh collection (not at all, in fact), but I guess it's sort of a natural thing that we're always more interested in new things to come than in what we already know.
I also notice this when it comes to the things I sell: though I wish I could say that every little piece I make is a timeless classic, truth is that most of the things that I made a few years ago (and that some people also bought back then) don't get that much attention anymore these days. Usually I get a bit bored with them myself as well after some time, and there aren't that many things I made a few years ago that I still really like today. So from the things that I started selling about six years ago, only a few are still for sale right now, usually in a version much altered throughout time. And of course it's usually more fun to start working on new ideas than to keep repeating old ones, so then it's out with the old and in with the new.
But sometimes it bothers me, maybe almost in a theoretical way: why is it so hard to keep liking something 'old', something you've maybe already seen many times, why do we constantly seem to be trapped in this desire for new things, for change? And then why does the new already seem old again after a few weeks? Is it simply because getting used to something means it can't surprise us anymore? Or is it all about quality and about the fact that most things turn out to be mediocre in the end, instead of timeless classics?
Maybe there's also the possibility that I just get bored too quickly... (I know quite a few people who still live in a perfect 1980s decor fairly happily, without ever complaining about feeling bored ;)) So maybe this is just me trying to turn my own quirk into some kind of universal issue.
Anyway, sometimes it can be interesting to look back at the (near) past. A while ago I quit selling some of the prints that I had made a few years earlier, but a bit to my surprise I regularly kept receiving requests for the alphabet print (the one that was featured in this great book about a year ago). So I came up with some sort of 'in with the old and in with the new' solution: the original A4-sized print is now available again as a larger poster and also as a postcard.
You can purchase the poster (and also a lot of newer, less retro ones ;)) here.