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Buy yourself a jeu de paume home
I've always liked browsing through the websites and magazines of real estate agents. Not with the intention to buy a house, but because it's such a great opportunity to have a peek inside many different real people's houses. In general, seeing the average Dutch home never really makes me jubilate about the great taste of the Dutchmen: in the real estate magazines you mainly see dark, overcluttered homes on the one side and tasteless, unpersonal homes without any vision on the other side.
But it doesn't always have to be like that. In fact there are also real estate agent websites that make you feel like you've just entered a jeu de paume book or something. Through something old, something new I discovered this real estate agent website that makes you feel like reading a beautiful interior decorating magazine. You probably won't have a hard time guessing in which country this real estate agent is situated...
... Exactly, in Sweden of course! In Gothenburg to be more precise, the city where also famous artist-bloggers such as Sandra Juto, Elizabeth Dunker and Camilla Engman live. Is an eye for great design just something the Swedes have in their blood? Or do they put an extract of it in the water there in Gothenburg? ;)


Franca on 2009-11-25 11:02
Such a beautiful home, i can't believe these are estate agent pictures. They look amazing and nothing like this beige coloured blandness you usually get!
Maria Helena on 2009-11-25 11:51
This houses are always filled with white and light, perhaps because there ins't much sunlight, so people need to feel 'bright'. Did you see this post of Decor8? I think it is related to what you are talking about.
Not every house in Sweden is so beautifull as these ones, we have this idea because of all the images that we come across in magazines and blogs.
Anyway, they sure have a lot of creativity back there ;) I specially like the colours and the ' old/ new' look. I'm a sucker for swedish interiours :P

Carla Vallverde on 2009-11-25 12:05
I want that water too! The house looks quite nice!
Arya on 2009-11-25 16:11
Thanks for this lovely link, Nina. The photos are gorgeous!
Heike on 2009-11-25 19:07
I agree, those pictures look just to lovely. I just also know that that agency in particular actually goes as far as to re-furnish appartments before they photograph them, bringing along furniture, that's actually never been in the place before. Hmmmm. Not sure whether I completely like this extreme case of home styling to sell.
Nina on 2009-11-25 19:28
@ Heike: I was already guessing something like that, cause I saw the same furniture pop up in different apartments... Yeah, that's kind of extreme. On the other hand like this they do show the possibilities of the place... Sometimes it can be hard to see what a place can be when it's stuffed with too much furniture or something like that. But I guess it's some sort of a relief for us that not simply every Swedish apartment already looks gorfeous from itself! ;)
Linda on 2009-11-25 22:16
Those swedes! What a nice apartement, quite unusual for a real estate agency. Maybe they have their own stylist?
Milla on 2009-11-26 07:53
Here in Sweden and Gothenburg its now standard that the real estate agents offer home styling and a professional photographer that comes to your house before the sale :) This house belongs to a radio / music / blog personality and i think he has very good taste from the start!
I know the guy who started Stadshem a little bit and i can tell you that his idea is to sell houses and apartments that has a historical charm and has been renovated with respect for the history of the place. Good idea i think!
Concha on 2009-11-27 01:46
I immediately thought of Sweden when I saw the pictures and I wasn't wrong! Great find, Nina!
Mattias Lantto on 2009-11-29 18:17
Hello! Im the owner of Stadshem. Im wery flattered, but i must say that we are not putting things to peoples homes, we try to work with the things the aleready have. Much effort is put to individualize every appartement.
We are trying to improve all the time so if you have any remarks on our apartements, i would be wery glad to have your opinion.
Excuse my poor language, iread donald duck in englishclass instead of improve my english :)
Lisbeth on 2009-11-30 13:19
Wow, I am delighted you found - and like - Anna's great homestaging skills! She did this, and some other projects, of which you can see another one here: while studying at my Homestaging school för professional homestagers. Anna is indeed a very clever girl :-) Cheers, Lisbeth
Lisbeth on 2009-11-30 13:50
PS: As one born in Go:teborg, I can assure you it is NOT in the water... it is the inherited creative talent, a proper education and a discriminating eye. But you all knew that, right? ;-)
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About Ninainvorm

My name is Nina, I'm a ceramics and paperwares designer and mom of Rosa and Julie. This blog is about making, living, liking, loving and so much more!

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